Jean Philippe
This article was originally published in The Rose Sheet
Executive Summary
Board adopts resolution to change name to Inter Parfums. It is expected the proposal will be approved at the annual stockholders meeting July 13 and will become effective July 14. Explaining the reason behind the decision, Jean Philippe said while it will continue to develop new mass market products, its growth in recent years has come from its 79%-owned prestige Paris subsidiary, Inter Parfums. Over the past three years, the business has represented an increasing percentage of overall sales and generated 66% of Jean Philippe's consolidated business in 1998
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says