Caress
This article was originally published in The Rose Sheet
Executive Summary
Unilever bath line supported with $48 mil. marketing spend in the second half, including two FSI drops, according to company trade materials. A July 25 introductory insert will offer $1 off Caress Body Wash, while a Sept. 12 FSI will "officially" launch the collection. The Caress bath line features bath salts, foaming bath and shower gel and body spray in three scents: Spring Blush, Wild Blossom and Waterfresh Breeze. The firm's original Nature's Silk Body Wash will continue to be marketed. The products, which began shipping June 13, also will be offered in gift packs. The line was developed to "satisfy consumer desire for indulgent, fragranced personal care" products and "offers retailers a means to compete with specialty outlets," Unilever said