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Carson's Posner Cosmetics Brand On Track For Major Revamp

This article was originally published in The Rose Sheet

Executive Summary

Carson Products is gearing up its 98-SKU Posner mass market cosmetics line for a major revamp. In the second half of 2000, the brand will undergo a logo and package change designed to modernize Posner and help attract younger women ages 18 to 24. The typical buyer is in the 30-plus bracket, Carson noted.
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