Coty
This article was originally published in The Rose Sheet
Executive Summary
The Kids Garden promotional collection, launching under The Healing Garden umbrella in September, is a "fun, wholesome bath and body line formulated just for kids" with natural essential oils and botanical extracts of chamomile and meadowsweet, the company said. The fruit- and flower-scented line-up includes Gentle Shampoo & Detangler, Gentle Body Mist - packaged with a free ladybug ponytail holder - and Gentle Bubble Bath in four scents: Bloomin' Blue Raspberry, Tropical Kiwi, Juicy Watermelon and Wild Violets. The 8.5 oz. products, housed in plastic bottles decorated with ladybugs and pictures of fruits and flowers, are priced at $4.99 each. The Kids Garden gift sets combine a body mist, nail polish and flavored lip balm for $9.99 each in all four flavors
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says