Herbal Essences
This article was originally published in The Rose Sheet
Executive Summary
Anti-Dandruff Shampoo and Dry Scalp Conditioner are Clairol's newest introductions to the 39-SKU hair care and styling product brand. The Dandruff shampoo is formulated with 3% salicylic acid and contains a "unique blend" of natural herbs and botanicals such as iris, chrysanthemum and mulberry root. Dry Scalp Conditioner offers a combination of honeysuckle, daisy and comfrey humectants and plant-derived conditioners, the Bristol-Myers Squibb company said. "These products are gentle enough for daily use, deliver on their anti-dandruff promise and won't compromise beautiful hair results," the company claims. Clairol recommends using the products together. Both products, available now, are packaged in 12 oz. bottles for $3.29 each. The additions were showcased at the National Association of Chain Drug Stores Marketplace meeting in New Orleans June 6-9
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says