HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Lamaur

This article was originally published in The Rose Sheet

Executive Summary

Fiftieth anniversary of the Style hair care brand celebrated in 2000 with a complete franchise overhaul. Originally designed as a premium-priced line, the brand has a 40% brand recognition with consumers, according to the company. To capitalize on this market while upgrading the quality of the products, Lamaur will reformulate and repackage the line. Bottles and tubes will move from standard white to pearlized silver. The size of the bottles will increase from 13 oz. to 15 oz. without a change in the brand's 99cent to $1.29 price range. Lamaur will position the items to both its primary Caucasian consumer and the growing Latino market, with bilingual packaging. The hair care products are scheduled to ship in October
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS006782

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel