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NutriVive

This article was originally published in The Rose Sheet

Executive Summary

Three-SKU hair care line works to "repair and reinforce dry or brittle hair," L'Oreal said. The launch will build on the company's existing "Vive" offerings, which include VitaVive for normal hair, BodyVive for fine hair and ColorVive for color-treated or highlighted hair. The products in the NutriVive collection are 2-in-1 Shampoo and Conditioner, Revitalizing Shampoo and Revitalizing Conditioner. The 13 oz. items will be available in August. The offerings will be line-priced with L'Oreal's existing Vive products, which cost approximately $3.49 each
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