Olay Cleansing Cloths Illustrate P&G's Technology Cross-Transfer Abilities
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble's new Oil of Olay Daily Facials Cleansing Cloths is one example of how P&G uses technologies from different departments to create a unique, "new-to-the-world" product, Chief Technology Officer Gordon Brunner suggested during a meeting with securities analysts June 9.