St. Ives
This article was originally published in The Rose Sheet
Executive Summary
Clear Pore Cleanser contains tea tree extracts to "deep clean pores to effectively eliminate oils and prevent blemishes," Alberto-Culver said. The 12 oz. cleanser leaves skin "fresh, clear and healthy looking." Another new product, St. Ives Refreshing Toner, "gently cleanses and tones, controlling shine for fresh, clear skin all day long." The beta hydroxy toner comes in a 12 oz. bottle. Oil Free Moisturizer with SPF 15 contains a fragrance-free formula designed to "hydrate without irritating skin or clogging pores." The 4 oz. oil-free moisturizer also "protects skin with replenishing emollients, leaving it ultra soft and smooth." All three facial items will ship to mass market accounts in July
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says