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Avon Perceive-s Uplifted Spirits With "Mood-Enhancing" Fragrance Launch

This article was originally published in The Rose Sheet

Executive Summary

Avon Products' Perceive fragrance for women contains an exclusive "mood-enhancing complex" said to "make women feel more confident, relaxed, positive and centered." Perceive will be the biggest fragrance launch in Avon's history upon its global debut in October in 51 countries, including the U.S.



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