Carson
This article was originally published in The Rose Sheet
Executive Summary
U.S. business expected to generate operating profits of more than $6 mil. in the first half versus the prior-year period, CEO Malcolm Yesner reported during the company's annual meeting June 15. Carson's domestic business represents 75% of total sales; core domestic hair care sales have been flat-to-declining in recent quarters. Yesner's "turnaround plan" includes a $2.5 mil. reduction in annual employee expenses and higher Johnson Products margins. A tightened sales and marketing effort also is "paying off," he noted. Carson is "highly encouraged" by the retail reception of its new products, including Dark & Lovely Diva hair color, and by efficiencies gained at the domestic level
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says