Christian Dior Phenomen-A Double Retinol Complex Kicks Off Fall Launch Plan
This article was originally published in The Rose Sheet
Executive Summary
Christian Dior Phenomen-A antiwrinkle treatment is formulated with a "double retinol" complex, which appears to "plump up" wrinkles from beneath the skin for a "more resilient" looking complexion Christian Dior claims. Phenomen-A is among two major product launches for Dior this fall.
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Smoothing Anti-Fatigue Compact Foundation SPF 10 contains a combination of "glyco-proteins," moisturizers and antioxidants for a "fresh, full-of-life glow," Christian Dior claims. The cream-to-powder formula is available in nine shades, ranging from Ivory to Dark Beige. A coordinating concealer hides dark circles and blemishes in four shades: Ivory, Light Beige, Medium Beige and Honey Beige. The products join Smoothing Anti-Fatigue liquid foundation, which bowed in October 1999 (1"The Rose Sheet" June 21, 1999, p. 4). A .35 oz. compact will be available for $38.50 and a .15 oz. concealer will be $22.50 beginning in October
Christian Dior
Phenomen-A Double Retinol Treatment for Eyes slowly delivers the active ingredient in cyclaspheres, while an exclusive C.U.R.E. Complex "supports anti-wrinkle action," the company claims. The eye product will be joined by All Day Wrinkle Creme SPF 12, which contains the anti-wrinkle complex and a lower dose of retinol. The creme's active sunscreen ingredients are octyl methoxycinnamate (7.5%), oxybenzone (2.5%) and avobenzone (.5%). Available in September, a .5 oz. eye treatment is $45, while 1 oz. and 1.7 oz. day creme are $45 and $68, respectively. The line extensions join nighttime Phenomen-A treatment, launched a year ago (1"The Rose Sheet" June 21, 1999, p. 4)
Teint Diorlift
Smoothing Anti-Fatigue Compact Foundation SPF 10 contains a combination of "glyco-proteins," moisturizers and antioxidants for a "fresh, full-of-life glow," Christian Dior claims. The cream-to-powder formula is available in nine shades, ranging from Ivory to Dark Beige. A coordinating concealer hides dark circles and blemishes in four shades: Ivory, Light Beige, Medium Beige and Honey Beige. The products join Smoothing Anti-Fatigue liquid foundation, which bowed in October 1999 (1"The Rose Sheet" June 21, 1999, p. 4). A .35 oz. compact will be available for $38.50 and a .15 oz. concealer will be $22.50 beginning in October