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This article was originally published in The Rose Sheet

Executive Summary

Strategic alliance penned with Procter & Gamble for the promotion, sale and distribution of Giorgio Beverly Hills and Hugo Boss prestige fragrances in the U.S. The brands will be managed under Clarins Fragrance Group, which also handles Azzaro Pour Homme and Chrome; P&G will continue to oversee development and marketing. The company said it has notified sales employees affected by the deal and will work "to meet their future employment needs." One possibility is an appointment within the Clarins Fragrance Group. The alliance is designed to strengthen both businesses in the competitive fragrance market, P&G explained

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