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Cover Girl on PlanetRx.com

This article was originally published in The Rose Sheet

Executive Summary

On-line pharmacy now features interactive tools from Cover Girl that allow consumers to "try on" makeup and then recommend the best products for their needs. For example, the Mascara Meter lets consumers apply mascara at any thickness to a model and provides tips on how to recreate the look on themselves. PlanetRx.com has recently picked up more than 120 men's and women's fragrances as well as hair care products from brands such as Joico, Sebastian, Paul Mitchell and Back to Basics
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