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This article was originally published in The Rose Sheet

Executive Summary

Casual Friday men's fragrance bowing in prestige and specialty doors nationwide in September, Escada Beauty Group U.S. subsidiary AdiPar announces. Created by Dragoco, the "comfortable, cool and refined" scent features rich, spicy cedar, sandalwood and patchouli notes combined with cinnamon, lemon and licorice accords as well as cardamom and cloves. The eau de toilette spray is available in 2.5 oz. and 4.2 oz. bottles, priced at $45 and $65, respectively. Ancillary items include a 2.5 oz. aftershave lotion ($32), 6.8 oz. all-over shampoo ($22) and 2.5 oz. deodorant stick ($18)



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