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Estee Lauder

This article was originally published in The Rose Sheet

Executive Summary

Matthijs Tellegen to VP and general manager-Aveda International, effective Aug. 2. In his newly created position, Tellegen will oversee Aveda's growth in Europe and Asia. Aveda products are available in five European countries and four Asian markets. Tellegen most recently was general manager of Estee Lauder's South African affiliate. He reports to Estee Lauder Vice Chairman Jeanette Wagner. The appointment follows the expansion of Aveda's distribution in the U.K. through a joint venture with AVD Cosmetics ("The Rose Sheet" June 14, In Brief)
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