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Jonel Enters Color, Treatment To Become "One-Stop" Nail Brand

This article was originally published in The Rose Sheet

Executive Summary

AM Cosmetics' Jonel franchise will "undergo a metamorphosis" from a nail implements brand into a full-service nail care contender in 2000 with its first introductions in the nail color and treatment categories, the company said. The nail colors will be available in promotional packs in the fall and in full display in spring 2000. This facelift is the brand's first update since AM purchased the artificial nail manufacturer from Chicago, Ill.-based Barristo last year ("The Rose Sheet" May 18, 1998, In Brief).
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