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Rembrandt Naturals Oral Care Positioned To "Mainstream" Consumers

This article was originally published in The Rose Sheet

Executive Summary

Santa Monica, Calif.-based Den-Mat Corporation will ship Rembrandt Naturals toothpaste and mouthwashes to mass market and chain drug doors July 1. Like existing Rembrandt oral care products, the new offerings are touted as having whitening benefits. However, the all-natural formulas also contain vitamins, minerals and botanicals.
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