Wet 'n' Wild Broadening Product Horizons With Trendy Introductions
This article was originally published in The Rose Sheet
Executive Summary
AM Cosmetics is introducing a slew of new products as the second phase of its five-year plan to overhaul the Wet 'n' Wild color cosmetics brand. The products - including body crayons and body gels - will be launched in promotional pre-packs in the fall and then rolled out as a permanent part of the line during first quarter 2000.