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Wet 'n' Wild Broadening Product Horizons With Trendy Introductions

This article was originally published in The Rose Sheet

Executive Summary

AM Cosmetics is introducing a slew of new products as the second phase of its five-year plan to overhaul the Wet 'n' Wild color cosmetics brand. The products - including body crayons and body gels - will be launched in promotional pre-packs in the fall and then rolled out as a permanent part of the line during first quarter 2000.
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