Candie's
This article was originally published in The Rose Sheet
Executive Summary
Actress Alyssa Milano to promote fragrance duo through a "sexy" $10 mil. TV and print ad campaign, Liz Claiborne said. Created by InMarketing (Long Island, N.Y.) in conjunction with Candie's in-house agency, TV spots will break in August and print ads will bow in September books such as Vogue, GQ, Seventeen, and InStyle. The TV ads feature Roy Orbison's song "Candy Man" while Milano and a male co-star share "intimate and playful moments." Several promotions will complement the ads, including a gift-with-purchase program and scented tattoos for sampling. The fragrances will debut nationwide in August (1"The Rose Sheet" April 26, Marketing In Brief)