John Paul Mitchell Modern Elixirs Is First Hair Care Line In 20 Years
This article was originally published in The Rose Sheet
Modern Elixirs, John Paul Mitchell System's first full line of hair care products since the company's founding 20 years ago, is formulated with a patent-pending, trademarked Activated Botanicals ingredient base. The products are the result of nearly a decade of R&D in the John Paul Mitchell Systems labs, the firm said.
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Medium-hold Styling Creme adds body and volume when used with a blow dryer or creates spiky, textured styles on wet, short hair, John Paul Mitchell Systems says. The creme is the first extension to the Modern Elixirs line since the brand bowed in July 1999 (1"The Rose Sheet" July 5, 1999, p. 6). Like existing products, Styling Creme contains an activated botanicals lipid and mineral complex to protect against environmental stresses and build body. Available in salons, a 5.1 oz. tube costs $14
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