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John Paul Mitchell Modern Elixirs Is First Hair Care Line In 20 Years

This article was originally published in The Rose Sheet

Executive Summary

Modern Elixirs, John Paul Mitchell System's first full line of hair care products since the company's founding 20 years ago, is formulated with a patent-pending, trademarked Activated Botanicals ingredient base. The products are the result of nearly a decade of R&D in the John Paul Mitchell Systems labs, the firm said.
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