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Playtex/Baby Magic

This article was originally published in The Rose Sheet

Executive Summary

Playtex Products completes acquisition of Baby Magic infant bath, lotion, shampoo, oil and powder products from Colgate-Palmolive, the company announced June 30. Colgate received $90 mil. in cash for the brand and will retain privileges to the mark outside the U.S., Canada, and Puerto Rico. The companies announced Playtex' intent-to-purchase agreement May 13 (1"The Rose Sheet" May 17, In Brief)
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