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Black Opal

This article was originally published in The Rose Sheet

Executive Summary

Cocoa Butter EXtreme body care line contains vitamins A,C and E and botanical oils such as macadamia, babassu and avocado to relieve dry, dehydrated skin. The first two products - Cocoa Butter EXtreme Creme and Cocoa Butter EXtreme Body Bar - will appear on counters in mid-August. The creme is formulated with three "butters" (illipe, shea and cocoa butter extract), six botanical oils, including jojoba, safflower and grape seed, and vitamin E. A 6 oz. package retails for $5.95. The body bar, costing $3.50 for 4.2 oz., includes oatmeal to exfoliate, while cocoa butter and glycerin keep skin smooth. Two additions, Cocoa Butter EXtreme Lotion and Cocoa Butter EXtreme Concentrate, will be available mid-December. New packaging for the line features a black background with orange and white lettering and "the draped image of a woman emerging from a bath." A national print ad campaign will support the line, appear in upcoming editions of Essence and Honey. In-store sampling is planned, as well as $1 and 50cent instant coupons attached to the creme and body bar packaging
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