Black Opal
This article was originally published in The Rose Sheet
Executive Summary
Cocoa Butter EXtreme body care line contains vitamins A,C and E and botanical oils such as macadamia, babassu and avocado to relieve dry, dehydrated skin. The first two products - Cocoa Butter EXtreme Creme and Cocoa Butter EXtreme Body Bar - will appear on counters in mid-August. The creme is formulated with three "butters" (illipe, shea and cocoa butter extract), six botanical oils, including jojoba, safflower and grape seed, and vitamin E. A 6 oz. package retails for $5.95. The body bar, costing $3.50 for 4.2 oz., includes oatmeal to exfoliate, while cocoa butter and glycerin keep skin smooth. Two additions, Cocoa Butter EXtreme Lotion and Cocoa Butter EXtreme Concentrate, will be available mid-December. New packaging for the line features a black background with orange and white lettering and "the draped image of a woman emerging from a bath." A national print ad campaign will support the line, appear in upcoming editions of Essence and Honey. In-store sampling is planned, as well as $1 and 50cent instant coupons attached to the creme and body bar packaging
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says