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Cosmopolitan Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Wella division inks fragrance licensing agreement with European clothing retailer Mexx for a new scent in 2000. Mexx' positioning as an "optimistic, sympathetic, contemporary and fun" couture company fits with Cosmopolitan's philosophy that "contemporary and international lifestyle brands play an increasingly important role in the fragrance market and are, therefore, an important driving force in our market's development." Cosmopolitan recently signed licensing deals with model Naomi Campbell and designers Willy Bogner and Anna Sui
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