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Cover Girl

This article was originally published in The Rose Sheet

Executive Summary

Wicked! Halloween collection bowing in October. Cover Girl Pure Magic Body Art, a cream-to-powder body paint, will be available in new shades Wicked (orange), Boo (black) and Harvest Moon (orange). In addition, Cover Girl Crackle Lacquer will come in six new colors including Goblin (green), Smashed Pumpkin (orange) and Fire Crackle (red). According to the company, the May launch of Crackle Lacquer has helped double its share of the nail category. Wicked! will be supported by a national print ad campaign featuring model Lonneke. The ads will break in October in teen- and women-targeted books
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