J&J Bringing RoC $360 Mil. Antiaging Skin Care Line To U.S. Market
This article was originally published in The Rose Sheet
Executive Summary
Johnson & Johnson's RoC antiaging skin care line distribution will be expanded from a limited test market in the U.S. to a national roll-out in September. Marketed as a 199-SKU collection in Europe for 42 years, 11 key products will hit domestic shelves in four categories - antiwrinkle, firming, moisturizing and cleansing/toning.