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Sephora advertises

This article was originally published in The Rose Sheet

Executive Summary

Specialty retailer launching its first national ad campaign this fall. Print and TV spots will run for one year to support the launch of the retailer's upgraded e-commerce Web site (www.sephora.com) and the store chain. The LVMH company is shopping for an agency of record. Sephora will unveil its Web site, which will feature more than 14,000 SKUs and close to 250 brands, in conjunction with the opening of its flagship store in Rockefeller Center in late September. Sephora.com will offer free shipping and gift-wrapping, a sampling library, create-a-gift service and cost-free returns and/or exchanges with transaction via mail or store. Separately, 10 new doors are slated to open by mid-September ranging in size from the chain's smallest, Los Angeles' Oaks Mall (3,600 sq. ft.) to the largest at Rockefeller Center (21,000 sq. ft.). Fifty-three doors are expected to be operational by December
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