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White Rain

This article was originally published in The Rose Sheet

Executive Summary

Gillette introduces White Rain Herbs & Blossoms hair care collection. The three shampoos and conditioners - in extra body, revitalizing and moisturizing formulas - come in three fragrances: Jasmine (tranquil), Passion Flower (zesty) and Ginger Lily (tropical fruit blend). The two non-aerosol hair sprays - Firm Hold and Extra Hold - are available in the "mixed floral" fragrances of Chamomile and Angelica. Herbs & Blossoms contain panthenol to strengthen hair, and the hair sprays also include silicone for added shine. Gillette developed the line using "head space analysis," in which aroma molecules from a living flower are filtered, analyzed and then synthetically rebuilt. The products are available for $1.09-$1.39
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