HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By



This article was originally published in The Rose Sheet

Executive Summary

Anew Body Force Vertical Lifting Complex joins the "Force" Day, Night and Eye products. Body Force is one of several new product innovations stemming from Avon's recently announced decision to step up its technology developments for skin care to help drive growth (1"The Rose Sheet" April 5, p. 3). Body Force contains Avon's exclusive AVC10 age-defying molecule and oxa acid to redefine and tone skin, "providing a 'virtual lift' to the appearance of sagging skin," the company claims. The "rich emollient cream" helps "visibly improve the texture of skin while promoting elasticity and firmness," as well as softening and smoothing the skin's surface, the company said. Body Force is $24

You may also be interested in...

Avon Will Double Personal Care Sales To $1.5 Bil. By 2005, Jung Predicts

Avon expects to double personal care sales from close to $700 mil. to $1.5 bil. by 2005 as part of the company's continued re-engineering effort and new strategic plan to become "the most relevant, most accessible, most dynamic, most successful beauty company in the world," Chief Operating Officer Andrea Jung told securities analysts March 30.

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle




Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts