Avon
This article was originally published in The Rose Sheet
Executive Summary
Anew Body Force Vertical Lifting Complex joins the "Force" Day, Night and Eye products. Body Force is one of several new product innovations stemming from Avon's recently announced decision to step up its technology developments for skin care to help drive growth (1"The Rose Sheet" April 5, p. 3). Body Force contains Avon's exclusive AVC10 age-defying molecule and oxa acid to redefine and tone skin, "providing a 'virtual lift' to the appearance of sagging skin," the company claims. The "rich emollient cream" helps "visibly improve the texture of skin while promoting elasticity and firmness," as well as softening and smoothing the skin's surface, the company said. Body Force is $24
You may also be interested in...
Avon Will Double Personal Care Sales To $1.5 Bil. By 2005, Jung Predicts
Avon expects to double personal care sales from close to $700 mil. to $1.5 bil. by 2005 as part of the company's continued re-engineering effort and new strategic plan to become "the most relevant, most accessible, most dynamic, most successful beauty company in the world," Chief Operating Officer Andrea Jung told securities analysts March 30.
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle