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Avon

This article was originally published in The Rose Sheet

Executive Summary

Anew Body Force Vertical Lifting Complex joins the "Force" Day, Night and Eye products. Body Force is one of several new product innovations stemming from Avon's recently announced decision to step up its technology developments for skin care to help drive growth (1"The Rose Sheet" April 5, p. 3). Body Force contains Avon's exclusive AVC10 age-defying molecule and oxa acid to redefine and tone skin, "providing a 'virtual lift' to the appearance of sagging skin," the company claims. The "rich emollient cream" helps "visibly improve the texture of skin while promoting elasticity and firmness," as well as softening and smoothing the skin's surface, the company said. Body Force is $24
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