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BMS' Aussie Land For Kids Generates $7 Mil. In Second Quarter Sales

This article was originally published in The Rose Sheet

Executive Summary

The Aussie Land children's hair care line generated sales of $7 mil. in the second quarter following its March debut, Bristol-Myers Squibb announced July 21. Sales of the entire Aussie brand increased 22% to $33 mil. during the period. BMS acquired the brand as part of the Redmond Products purchase in January 1998.
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