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Colgate's Irish Spring Aloe Men's Soap To Be Backed By $10 Mil. Spend

This article was originally published in The Rose Sheet

Executive Summary

Irish Spring Aloe deodorant bar soap will be supported with a $10 mil. marketing spend during its first year, Colgate-Palmolive said. Print and TV spots, developed by Young & Rubicam (New York City), as well as "high-value" FSIs, sampling and sporting events sponsorship, all are included in the campaign.

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