IFF
This article was originally published in The Rose Sheet
Executive Summary
Fine perfumery sales "dropped slightly" in the second quarter, due to difficult comparisons in second quarter 1998 when the supplier helped launch Clinique's Happy, Estee Lauder's Dazzling Silver and Contradiction for Men by Calvin Klein, Chief Financial Officer Doug Wetmore told analysts during a conference call July 22. International Flavors & Fragrances net sales inched up 1.6% to $371.1 mil. in the quarter and closed flat at $738.8 mil. through six months. Net income was down 9.5% to $50.6 mil. for the quarter and fell 16.2% to $99.4 mil. in the half. As expected, the company took a charge of $35 mil. from its restructuring program. IFF's Year 2000 program also affected earnings
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says