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Laura Mercier Moving Past Color With Eponymous Skin Care Line

This article was originally published in The Rose Sheet

Executive Summary

Makeup artist Laura Mercier is expanding past her existing color offerings into skin care with the launch of the makeup artist's eponymous collection in September.

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Laura Mercier Offers Full-Line Exclusively On Namesake Site

Makeup artist Laura Mercier's new Web site is the first to offer her complete cosmetics and skin care line, according to CEO Janet Gurwitch Bristow. The site debuted Dec. 7 and has received 25 orders in its first 24 hours live, the exec reported.

Laura Mercier Offers Full-Line Exclusively On Namesake Site

Makeup artist Laura Mercier's new Web site is the first to offer her complete cosmetics and skin care line, according to CEO Janet Gurwitch Bristow. The site debuted Dec. 7 and has received 25 orders in its first 24 hours live, the exec reported.

Laura Mercier Cosmetics

Lip Glace is "sheer, high-shine lip gloss that can be worn alone or layered over lip color to add a touch of luster," the company said. Formulated with vitamin E, lanolin and mineral oil, the long-wearing formula makes lips appear fuller by "subtly enhancing lip texture." Four shades - Raspberry, Cocoa, Champagne and Crystal (clear) -are priced at $18 each. Tinted Moisturizer with SPF 15 can replace foundation for a "natural, no makeup look" that "adds a healthy glow to skin," while allowing natural skin color to show through, according to the firm. Tinted Moisturizer is available in five shades, from Nude to Walnut, for $38 each. The new products will be on counter at Neiman Marcus, Bergdorf Goodman and Nordstrom in May. In the works for autumn is a seven-SKU skin care line, including a multi-purpose facial cleanser, day and night moisturizers, eye makeup remover, eye cream and lip balm

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