Sebastian
This article was originally published in The Rose Sheet
Executive Summary
Laminates Get Some Body is a lightweight, "silicone-enhanced" styling aide that "delivers touchable control without adding weight" to the hair, the Woodland Hills, Calif.-based salon company claims. The gel-like formula is whipped to feel "light and soft" in the hand and can be applied to either wet hair to style or dry hair for added polish. Hydrolyzed almond and soy with silicones give hair "lush volume and magnificent shine." The latest member to join the eight-product Laminates collection are arriving in stores now; the product is $12.95 for 4.2 oz
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says