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Revlon Boosts Ad/Promo Effort By $40 Mil. As Suitor Search Continues

This article was originally published in The Rose Sheet

Executive Summary

Revlon will increase its brand support by $35 mil. to $40 mil. through the end of 1999 with an "aggressive" advertising and promotional program intended to help drive market share and "enhance franchise value," the company announced July 28.
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