Skin Fitness
This article was originally published in The Rose Sheet
Executive Summary
Three-product line targets female baby boomers in search of younger-looking skin, the Hauppauge, N.Y.-based company said. The regimen includes AM Treatment with vitamin C to fight wrinkles and sagging by stimulating the synthesis of collagen, according to Skin Fitness. PM Treatment delivers retinol, grape seed and ginkgo biloba to skin through Advanced Polymer Systems' Microsponge delivery system. A softgel supplement is said to help increase blood levels with key ingredients like vitamins A, C and E, zinc, selenium and lycopene. The Skin Fitness products are available in a kit for $44.95 or separately at $14.95 for 30 supplements and $19.95 for the 30-ampule treatments. The products are shipping now to health food stores
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says