AHAs
This article was originally published in The Rose Sheet
Executive Summary
FDA's completed alpha hydroxy acid clinical trials are expected to be released in a final report by early September. The sunburn cell and minimal erythema dose studies demonstrated similar effects to those found in earlier studies conducted by the Cosmetic, Toiletry and Fragrance Association, which showed a slight but not troubling increase in skin's sensitivity to sunlight following application of 10% glycolic acid versus other vehicles. The agency's thymidine dimer results were not found to be statistically significant. FDA announced plans to begin the tests in late 1996 after CTFA's results led to the Cosmetic Ingredient Review's "safe as used" with qualifications ruling for the ingredient group
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says