Cosmair
This article was originally published in The Rose Sheet
Executive Summary
Giorgio Armani division is being created as part of an effort to "continue an aggressive new growth campaign" for the brand, which previously fell under Cosmair's European Designer Fragrances umbrella. Toria Garrett, assistant VP-marketing, will head up a new Armani marketing team, shifting her focus from the European Designer Fragrances division. Beth Grogan joins as director of marketing in the Armani division. Grogan previously was with Sanofi and Gryphon Development. In addition, an Armani public relations has been created, headed by Kelly McNamara. Replacements to assume the execs' responsibilities for the other European Designer fragrance brands - which include Paloma Picasso, Lanvin and Drakkar - have not yet been named
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says