Erno Laszlo
This article was originally published in The Rose Sheet
Executive Summary
R.E.M. Intensive Night Therapy for Normal to Extremely Oily Skin works to repair, energize and "mattify" skin overnight. Ultrasomes technology and glycogen strengthen skin's defenses, decrease fine lines and diminish acne scars, according to Erno Laszlo. To invigorate skin and heal blemishes, the formula includes gingko, ginseng and hemolymph. An oil-absorbing system of myrhh extract and algae keeps skin shine-free, the company claims. On counter in September, the R.E.M. product will cost $85 for 2.5. oz. Also from Laszlo, Retinol Reparative Therapy For Eyes uses retinol to diminish the production of melanin, a contributor to under eye circles, while vitamin K serves as a natural lightening ingredient. Consumers can expect a 31% decrease in under eye darkness after three months. The .5 oz. therapy retails for $67 and will be available in November
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says