Estee Lauder Reaches For The Stars With Stila Purchase
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder is gaining a piece of Hollywood with its acquisition of Los Angeles-based Stila Cosmetics. Founded by 35-year-old celebrity makeup artist Jeanine Lobell, the Stila brand consists of "stylish, wearable products" housed in environmentally conscious packaging. Terms of the Aug. 5 deal were not disclosed. The agreement is expected to close in August.
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Stila
Estee Lauder assumes Japanese distribution of Stila Cosmetics, effective Aug. 1. The brand, which Estee Lauder acquired in August 1999, will be distributed under a newly created subsidiary, Stila Cosmetics K.K., Lauder announces June 20. Stila had been sold in Japan since August 1998 via a joint venture with the Shiseido subsidiary Interact (1"The Rose Sheet" Aug. 9, 1999, p. 10). Interact launched Stila in Japan at Hankyu's flagship in Osaka, followed by a free-standing store in Tokyo a year later. Stila also is sold in the U.S., U.K., Canada, France, Australia and Hong Kong
Stila
Estee Lauder assumes Japanese distribution of Stila Cosmetics, effective Aug. 1. The brand, which Estee Lauder acquired in August 1999, will be distributed under a newly created subsidiary, Stila Cosmetics K.K., Lauder announces June 20. Stila had been sold in Japan since August 1998 via a joint venture with the Shiseido subsidiary Interact (1"The Rose Sheet" Aug. 9, 1999, p. 10). Interact launched Stila in Japan at Hankyu's flagship in Osaka, followed by a free-standing store in Tokyo a year later. Stila also is sold in the U.S., U.K., Canada, France, Australia and Hong Kong
Aveda Sales Up 43% As Estee Lauder Hones Salon Distribution
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