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Hard Candy Reshuffling Portfolio, Adding 40 New Products In 2000

This article was originally published in The Rose Sheet

Executive Summary

Hard Candy will add more than 40 new products, excluding seasonal color collections, to its cosmetics portfolio in 2000, according to President and CEO Joe Nitti. Concurrent with the introductions, the company will streamline the brand to keep its offerings at approximately 130 SKUs.

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