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Model scent

This article was originally published in The Rose Sheet

Executive Summary

Naomi Campbell fragrance is a fruity floral positioned as a "feminine evocation of sensuality and pride," licensee Wella said. The model's first scent, targeted to the teen segment, is rolling out in 25 to 30 countries, including the Middle East, Far East, Switzerland, Poland, Austria and South America, by October. The fragrance hit counters in Germany in July and has already achieved sales 50% higher than the projected target, Wella said. The line, which includes three eaux de toilettes, an eau de parfum, body gel, body lotion, deodorant and body spray, is expected to reach $27.5 mil. in its first year. Supplied by Givaurdan-Roure, the scent opens with spicy red pepper and bergamot, leading to a heart of fig, jasmine and magnolia. The drydown is composed of vanilla, sandalwood and cedarwood. Naomi Campbell is being considered for a U.S. launch in 2000
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