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Aveda Seasonal Color Palette Is Designed To Compete With Prestige Promos

This article was originally published in The Rose Sheet

Executive Summary

Aveda is expanding its color reach with the introduction of an 11-SKU autumn/winter color story. The seasonal collection, Aveda's largest to date, is designed to help even the field between the salon wellness business and prestige cosmetic marketers. The move is clearly reflective of parent Estee Lauder's color expertise, which purchased Aveda in 1997.
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