Biotherm Aquasource
This article was originally published in The Rose Sheet
Executive Summary
Ultra-Cool Hydrating Water Gel refreshes skin with a "microscopic gauze" that delivers d-panthenol, skin glycerin, pure extract of thermal plankton, amino acids, sugars and traces of copper, zinc, manganese and magnesium, the prestige company says. The light, oil-free gel can be used in winter to combat dehydration or in summer for its cooling properties and "mint essence." Packaged in a light blue-tinted pump bottle, the hydrating gel will cost $29 and will be on counter this fall
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says