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Guerlain Issima

This article was originally published in The Rose Sheet

Executive Summary

"Highly concentrated" Success Lift Radiant Lifting Serum "gives instant and long-lasting radiance and firmness" that results in "the contours of the face becom[ing] visibly redefined," the company claims. The serum contains vitamins A, E, B12 and C as well as gingko biloba for its "detoxifying" properties and perfluorinated oil and hyaluronic acid as moisture binders. The product is suitable for all skin types. Bowing in November, a 1 oz. blue and gold pump bottle will retail for $95. In early 2000, Guerlain will launch a print ad campaign and direct-mail effort featuring Issima model Shalom Harlow; the print ads and mailing will carry a total of 2 mil. BeautiSeal product samples
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