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SmithKline Repackaging Aquafresh To Better Communicate Product Benefits

This article was originally published in The Rose Sheet

Executive Summary

SmithKline Beecham is repackaging its line of Aquafresh dentifrices to more clearly communicate the benefits of the products. As part of the effort, the company has renamed its Tartar Control toothpaste Aquafresh All. An FSI featuring Aquafresh All dropped Aug. 1.
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