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ZIRH

This article was originally published in The Rose Sheet

Executive Summary

Aloe Shave Cream is "good enough to use as a skin firming moisturizer," the skin nutrition company claims. Formulated with sea kelp and sea lettuce to detoxify, clarify and firm skin, as well as aloe vera and ginseng for healing, the shave cream also includes glycerin for moisturization and a combination of passion fruit, Irish moss, acacia and cinchona bark to tone and soothe skin. Available in an 8 oz. tub for $18.50, the product will be launched Aug. 26. New York City-based ZIRH was launched three years ago and "offers more vitamins, alpha hydroxy acids and pycnogenol products than any other men's skin care line," the company claims. Other products include Clean (facial wash), Prevent (skin vitamin) and Correct (moisturizer). The line can be found worldwide and domestically at prestige stores such as Barneys, Saks Fifth Avenue and Bloomingdale's
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