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Giorgio G

This article was originally published in The Rose Sheet

Executive Summary

Advertising campaign to support the launch of the company's new women's scent running in the September issue of Harper's Bazaar. The 13-page spread, designed by Fraser/Huff (Los Angeles), features both the fragrance and the Beverly Hills boutique's fashion collection. Ad text reads, "Introducing 'G' available at two locations. This is one of them," beneath a sample of the product. Copy continues, "The other is the Giorgio Beverly Hills boutique," followed by the address and telephone number of the shop. In addition to Harper's, inserts will run through the fall in major beauty books, such as Elle, Allure and Glamour
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