HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Parlux/Ocean Pacific

This article was originally published in The Rose Sheet

Executive Summary

Parlux Fragrances to launch first Ocean Pacific fragrance in department stores worldwide in March 2001 under a licensing deal with the lifestyle apparel company. First-year sales are expected to reach $20 mil., Parlux said. The deal affords Parlux an entry into the Generation Y market with the opportunity to develop a fun, beach-oriented brand. Ocean Pacific said it was drawn to Parlux' "modern 'out of the box' thinking." Parlux also is looking at other, undisclosed licensing agreements. The company holds the rights to market fragrances under the Perry Ellis and Fred Hayman Beverly Hills brands and is introducing Perry Ellis Portfolio (1see related story, p. 8)
Advertisement

Related Content

Advertisement
UsernamePublicRestriction

Register

RS007076

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel