Yves Saint Laurent
This article was originally published in The Rose Sheet
Executive Summary
Haute Fermete Firm Effects Instant Lift Concentrate contains the line's signature gluco-amino-phosphorous complex combined with wheat and soy proteins to "help skin regain instant firmness," YSL said. In a week-long consumer study of 200 women ages 40 to 60 who applied the product with Firm Effects Creme in the morning and alone at night, 84% "registered an instant increase in skin's firmness," the Sanofi Beaute company claims. Eighty-six percent said their skin tone "had clearly improved," and the same number "found their face looked overall more radiant," YSL added. On counter Oct. 1, a 1 oz. frosted white pump bottle with black lettering costs $70
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says