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Yves Saint Laurent

This article was originally published in The Rose Sheet

Executive Summary

Haute Fermete Firm Effects Instant Lift Concentrate contains the line's signature gluco-amino-phosphorous complex combined with wheat and soy proteins to "help skin regain instant firmness," YSL said. In a week-long consumer study of 200 women ages 40 to 60 who applied the product with Firm Effects Creme in the morning and alone at night, 84% "registered an instant increase in skin's firmness," the Sanofi Beaute company claims. Eighty-six percent said their skin tone "had clearly improved," and the same number "found their face looked overall more radiant," YSL added. On counter Oct. 1, a 1 oz. frosted white pump bottle with black lettering costs $70
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